The legendary, Los Angeles bred artist promoted the documentary at key locations around the UK’s capital city, including Hammersmith Apollo, Brixton Ritzy Picture House, British Film Institute and an Apple Store in Central London.
Ice-T also hosted Q&A sessions with audiences at each screening event, which were completely sold out.
Ice-T commenced his tour at West London’s Hammersmith Apollo where he was joined by rap legends Chuck D, Melle Mel, Raekwon, Ghostface Killah and UK rap group Hijack for a one-off performance.
During the Q&A, fans asked Ice-T a range of questions, including his views on UK Hip-Hop, how he obtained funding for the project and why there were only a few female rappers featured in the documentary.
“I asked [rappers] what they would do if they taught a rapper,” Ice-T said when London audiences asked about some common responses rappers gave during filming.”They all said originality. Kool Keith said it the best. Look and see what everyone else is doing, and don’t do that. Look and see how everyone else is dressing, and don’t dress like that. That’s originality.”
Ice-T also confirmed he is pleasantly surprised by the reception the documentary is receiving
“The most unexpected thing is the reception this movie has got from people. In a world of haters, you can see on the Internet, this movie has not received one single bad review. That’s impossible,” Ice-T explained
Ice-T continued to say, “This project is like a rubik cube. To diss the movie, you have to diss everyone in it. And nobody is qualified to do that.”
Watch the Q&A session at Hammersmith Apollo
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